Thursday 27 December 2012
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Sunday 4 November 2012
Social Media & Ranking In Search Results
Using links as an Off The Page ranking factor was a great leap forward for search engines. But over time, links have lost their value for a variety of reasons. Some sites are stingy about linking out. Others block many links to help fight spam. Links get bought and sold, making them less trustworthy.
Enter social media. If links were a way for people to “vote” in favor of sites before, social media sharing is a far earlier way for that type of voting behavior to continue. Social signals are continuing to rise as an important ranking factor that search engines are using.
Social Reputation
Just as search engines don’t count all links equally, nor do they view all social accounts as being the same. That makes sense, since anyone can easily create a new account on a social network. What’s to prevent someone from making 100 different accounts in order to manufacture fake buzz?
Nothing, really, other than fake accounts like these can be easy to spot. They may have few “quality” friends in their network. Few might pass along material they share.
Ideally, you want to gain references from social accounts with good reputations. Having a social account with a good reputation of its own is great, too. So participate in the social world in a real, quality way, just as you would with your web site.
To understand more about how search engines are making use of social signals, see this in-depth report below:
What Social Signals Do Google & Bing Really Count?
Social Shares
Similar to links, while getting quality social shares is ideal, being shared widely on social networks by many is still helpful.
Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page, a LinkedIn group, you’re missing out on opportunities to be easily shared. You’re not building up a network that can help spread the news.
What about Google’s recently launched Google +1? That is yet another form of social share, and one that Google says definitely is a factor in your favor for rankings.
Pre Published on http://searchengineland.com/guide/seo/social-media-ranking-search-results
Enter social media. If links were a way for people to “vote” in favor of sites before, social media sharing is a far earlier way for that type of voting behavior to continue. Social signals are continuing to rise as an important ranking factor that search engines are using.
Social Reputation
Just as search engines don’t count all links equally, nor do they view all social accounts as being the same. That makes sense, since anyone can easily create a new account on a social network. What’s to prevent someone from making 100 different accounts in order to manufacture fake buzz?
Nothing, really, other than fake accounts like these can be easy to spot. They may have few “quality” friends in their network. Few might pass along material they share.
Ideally, you want to gain references from social accounts with good reputations. Having a social account with a good reputation of its own is great, too. So participate in the social world in a real, quality way, just as you would with your web site.
To understand more about how search engines are making use of social signals, see this in-depth report below:
What Social Signals Do Google & Bing Really Count?
Social Shares
Similar to links, while getting quality social shares is ideal, being shared widely on social networks by many is still helpful.
Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page, a LinkedIn group, you’re missing out on opportunities to be easily shared. You’re not building up a network that can help spread the news.
What about Google’s recently launched Google +1? That is yet another form of social share, and one that Google says definitely is a factor in your favor for rankings.
Pre Published on http://searchengineland.com/guide/seo/social-media-ranking-search-results
Saturday 3 November 2012
Content & Search Engine Ranking Factors
You’ll hear it over
and over again. Content is king, when it comes to aiming for success with
search engines. Indeed, that’s why the Periodic Table Of SEO Ranking
Factors begins with the
content “elements,” with the very first element being about content quality.
Get your content right, and you’ve created a solid foundation to support all
your other SEO efforts.
Content Quality
More than anything else,
are you producing quality content? If you’re selling something, do you go
beyond being only a brochure with the same information that can be found on
hundreds of other sites?
Do you provide a
reason for people to spend more than a few seconds reading your pages?
Do you offer real
value, something of substance to visitors, anything unique, different, useful
and that they won’t find elsewhere?
These are just some of
the questions to ask yourself in assessing whether you’re providing quality
content. Do provide it, because it is literally the cornerstone upon which
other factors depend.
Below, some articles
on the topic of content quality from Search Engine Land, to get you thinking in
the right direction
Content Research / Keyword
Research
Perhaps the most important
SEO tactic after creating good content is good keyword research. There are a
variety of tools that allow you to easily, and for free, discover the ways that
people may be searching for your content.
You want to create content using those keywords, the search
terms people are using. That effectively lets your content “answer” them.
For example, a page about “Avoiding Melanoma” may be using
technical jargon to describe ways to prevent the most dangerous type of skin
cancer. If people are searching for “skin cancer prevention tips,” then writing
in the wrong “language” might cause search engines to skip your content as a
possible answer.
Create content that speaks to what people are searching for,
that uses the language that they themselves are using.
Content Words / Use Of
Keywords
Having done your keyword research (you did that, right?), have
you actually used those words in your content? Or if you’ve already created
some quality content before doing research, perhaps it’s time to revisit that
material and do some editing.
Bottom line: if you want your pages to be found for particular
words, it’s a good idea to actually use those words in your copy.
How often? Repeat each word you want to be found for at least
five times or seek out a keyword density of 2.45%, for best results.
OK, that was a joke. There’s no precise number of times, and
even if “keyword density” sounds scientific, honest, even if you hit some
promised “ideal” percentage, that would guarantee nothing.
Just use common sense. Think about the words you want a page to
be found for, the words you especially feel are relevant from your keyword
research. Then use them naturally on the page. If you commonly shift to
pronouns on a second and further references, maybe use the actual noun again
here and there, rather than a pronoun.
Content Engagement
If you’ve written quality content, then users will be engaging
with it. To determine that, search engines may try to measure engagement in a
variety of ways.
For example, did someone search, find your page in the listings,
clickthrough but then immediately “bounce” back to the results to try something
else? That can be a sign that your content isn’t engaging. It’s also a metric
search engines can measure.
Are people sending a relatively long time reviewing your
content, in relation to similar content on other sites? That “time on site”
metric is another thing that search engines can measure, such as through
toolbars that both Google and Bing offer.
Social “likes” of the Facebook type and other varieties are
another way that engagement might be measured, and we’ll cover these more in
the Social section of this guide.
Search engines are typically cagey about if they use engagement
metrics much, much less exactly what metrics they may use. But we do think it
is a factor being measured in several ways. Success here is highly linked to
the quality of your content.
Content Freshness
No, you can’t just
update your pages every day thinking that will make them “fresh” and thus more
likely to rank better with search engines. Nor can you just add new pages on
anything constantly and think that gives you a freshness boost, either.
However, Google does have
something it calls “Query Deserved Freshness.” This means that if
there’s a search that’s suddenly getting unusually popular versus its normal
activity for some reason, Google will look to see if there’s any fresh content
on that topic and give it a boost toward the top results.
If you’ve got the right content, on the right topic when QDF
hits, you may enjoy being in the top results for a week or two or three. Just
be aware that after that, your page might disappear. It’s not that you’ve done
anything wrong. It’s just that the freshness boost has worn off.
Thursday 1 November 2012
What to Use: A 301 Re-direct Or The Canonical Tag
The canonical tag by Google has proved very useful for SEO purposes. It eliminates most duplicate content issues and is very easy to implement. However is it being used correctly?
The Canonical Tag : What Is It For?
The canonical tag in my opinion is for websites that produce multiple version of a page with different URL's. For example :
http://www.example.com/product-1.php
produces the same page as :
http://www.example.com/product-1.php?sort=price-high-low
and :
http://www.example.com/product-1.php?sort=price-low-high
All these variations of the same page could potentially be indexed by Google and be penalized for having duplicate content. If you were to put a 301 re-direct in place that re-directs to : http://www.example.com/product-1.php, then you wouldn't be able to see : http://www.example.com/product-1.php?sort=price-high-low etc.
By using <link rel="canonical" href="http://www.example.com/product-1.php" /> in the <head> part of the HTML document, you could ensure that only one variation of the page get's indexed by Google but all variations of the page would be visible to your customers / audience.
To sum it up the canonical tag is for when you want lots of variations of your page to be visible to your viewers, but you only want one version (the main one) of the page indexed by a search engine. Which leads me on to my next subject nicely..
The 301 Re-direct : What Is It For?
The 301 re-direct is for when you want to change the URL of a page / website. Example:
If you wanted to change http://www.example.com/product-1.php to http://www.example.com/product-2.php
Then you would set up a 301 re-direct from the old page to the new one. By doing this the old page would be inaccessible to viewers and the next time search engines come to index that page they would know that the page has moved location to the URL it get's re-directed to.
Conclusion
The canonical tag would tell Google which page you want to be indexed, but it would still leave both pages visible to viewers. Also quite important; the canonical tag wouldn't pass as much (if any?) link weight (page rank) to the new page.
If you want maximum SEO benefit when changing the URL of a page, you should chose to use a 301 re-direct over the canonical tag.
referred link- http://www.seoconsult.com/seoblog/seo-techniques/what-to-use-a-301-re-direct-or-the-canonical-tag.html
The Canonical Tag : What Is It For?
The canonical tag in my opinion is for websites that produce multiple version of a page with different URL's. For example :
http://www.example.com/product-1.php
produces the same page as :
http://www.example.com/product-1.php?sort=price-high-low
and :
http://www.example.com/product-1.php?sort=price-low-high
All these variations of the same page could potentially be indexed by Google and be penalized for having duplicate content. If you were to put a 301 re-direct in place that re-directs to : http://www.example.com/product-1.php, then you wouldn't be able to see : http://www.example.com/product-1.php?sort=price-high-low etc.
By using <link rel="canonical" href="http://www.example.com/product-1.php" /> in the <head> part of the HTML document, you could ensure that only one variation of the page get's indexed by Google but all variations of the page would be visible to your customers / audience.
To sum it up the canonical tag is for when you want lots of variations of your page to be visible to your viewers, but you only want one version (the main one) of the page indexed by a search engine. Which leads me on to my next subject nicely..
The 301 Re-direct : What Is It For?
The 301 re-direct is for when you want to change the URL of a page / website. Example:
If you wanted to change http://www.example.com/product-1.php to http://www.example.com/product-2.php
Then you would set up a 301 re-direct from the old page to the new one. By doing this the old page would be inaccessible to viewers and the next time search engines come to index that page they would know that the page has moved location to the URL it get's re-directed to.
Conclusion
The canonical tag would tell Google which page you want to be indexed, but it would still leave both pages visible to viewers. Also quite important; the canonical tag wouldn't pass as much (if any?) link weight (page rank) to the new page.
If you want maximum SEO benefit when changing the URL of a page, you should chose to use a 301 re-direct over the canonical tag.
referred link- http://www.seoconsult.com/seoblog/seo-techniques/what-to-use-a-301-re-direct-or-the-canonical-tag.html
Wednesday 31 October 2012
Search Engine Submission Services Can Be Harmful
Most Search Engine Optimization experts find search engine submission services to be a waste of time and a scammy type of service.
That being said, Google's John Mueller took it a step up by saying using these services may hurt your rankings. for more:- http://www.seroundtable.com/search-engine-submission-google-15906.html
That being said, Google's John Mueller took it a step up by saying using these services may hurt your rankings. for more:- http://www.seroundtable.com/search-engine-submission-google-15906.html
Tuesday 30 October 2012
A Single Tweak Won't Boost Your Search Rankings
When it comes to search rankings, most people who think about it feel there is an easy way to get those rankings. In short, they feel they make a tweak and bam, their rankings go through the roof. When it doesn't happen, they feel that they are missing out on a silver/magic bullet. for more visit http://www.seroundtable.com/google-magic-bullet-15903.html
Wednesday 24 October 2012
Google New Search Index:- Caffeine
Today, we're announcing the completion of a new web indexing system
called Caffeine. Caffeine provides 50 percent fresher results for web
searches than our last index, and it's the largest collection of web
content we've offered. for full story visit http://googleblog.blogspot.in/2010/06/our-new-search-index-caffeine.html
Sunday 14 October 2012
How to Increase Website Traffic through Social Networking
Wondering how to increase website traffic without spending a fortune?
You have created a fantastic website, monetized it and placed some affiliate links in strategic places but now what? All of this is necessary and good however, you need one very important ingredient to finally see some profit, that ingredient is traffic.
Here are the top ten ways to increase website traffic through social networking.
1. Content is King- You need to create fresh engaging content in order to draw people to your website through engaging headlines and posts from your social media accounts to your website.
2. Social Sites- Sign up for an account with the major social sites on the web. These include but are not limited to Facebook, MySpace, LinkedIn and Flickr. Once you have created a nice profile you will need to fill these spaces with content, comments, images and most importantly friends.
These do not have to be people you know offline, in fact, you want to target people who share similar interests and ideas as you regardless of where you live. Relationships are the key to making social media work. So you need to spend time posting, commenting and even sharing your friend's links to the world.
3. Video - Video is very popular with the online crowd and if you want to advertise your website or products this is how to increase website traffic. Create a catchy yet professional video that highlights your site. The video should be either informative or entertaining whichever will relate the best to your products or service. You can then submit your video to the many video sharing sites online such as YouTube.
4. Images- Pictures are nearly as popular as video plus search engines like Google will track these just as much as content. Upload some of your favorite images to sites like Flickr and photo bucket. Remember to tag your images appropriately with keywords that will help you rank in the search engines better. Remember to link them back to your site as well.
5. Blogs- If you have a website you are trying to promote, other blogs can be a useful tool. Visit other blogs and leave comments or exchange links. When you leave comments on other blogs remember to include a link back to your blog.
One word of caution, you must add something to the blog you are commenting on, if you post one or two words and then your link or worse yet post no comment at all and just place a link to your site which is irrelevant to the blog you are posting on you run the risk of spamming. This is a big no-no when it comes to navigating the online world.
6. Network with Others- You can have a membership with every social networking site on the web but that alone will not increase your website traffic. It is important that you add friends and then spend some time interacting with them. Comment, post, share links and information with your friends and followers lists. This will increase your popularity and the likelihood that your friends and followers will reciprocate and visit your site.
7. Profile- Your online profiles are ways that others get to know you. Work on your profile, include your brand logo and make it interesting and informative. There are many ways you can market your profile, adding color, designs, video and music are just a few common methods.
8. Bulletins and Notes- Facebook and MySpace have built in bulletin or notes features. With these feature, you can send out a message to all your friends on the site in one fell swoop.
Used correctly a bulletin can help you drum up more traffic to your website. Some over eager bloggers tend to overuse this tool, sending out bulletins every day or so, which usually gets them deleted from a number of friend's lists. Keep it simple, to the point and most of all do not use more than a couple of times per month.
9. Art- If you are the creative type you can create fun clipart or images and post them to your social networking sites. Not only will this increase interest you can also offer them as free downloads to your friends or visitors to your web site and blog. There are several ways you can use freebies like this to drive traffic.
10. Press Releases- When you want to gain a lot of exposure and traffic for your blog a press release is an effective tool. Create several different press releases about your product and remember to keyword optimize the release. If you do this effectively, you will increase traffic and get several back links to your site, which of course helps with page ranking and search engine results.
Marketers and business owners today should explore all these techniques to build or market a very profitable enterprise online. One of the best things about using social networking is the fact that it is one of the best free advertising options for your business.
Source http://www.social-networking-success.com/how-to-increase-website-traffic.html
You have created a fantastic website, monetized it and placed some affiliate links in strategic places but now what? All of this is necessary and good however, you need one very important ingredient to finally see some profit, that ingredient is traffic.
Here are the top ten ways to increase website traffic through social networking.
1. Content is King- You need to create fresh engaging content in order to draw people to your website through engaging headlines and posts from your social media accounts to your website.
2. Social Sites- Sign up for an account with the major social sites on the web. These include but are not limited to Facebook, MySpace, LinkedIn and Flickr. Once you have created a nice profile you will need to fill these spaces with content, comments, images and most importantly friends.
These do not have to be people you know offline, in fact, you want to target people who share similar interests and ideas as you regardless of where you live. Relationships are the key to making social media work. So you need to spend time posting, commenting and even sharing your friend's links to the world.
3. Video - Video is very popular with the online crowd and if you want to advertise your website or products this is how to increase website traffic. Create a catchy yet professional video that highlights your site. The video should be either informative or entertaining whichever will relate the best to your products or service. You can then submit your video to the many video sharing sites online such as YouTube.
4. Images- Pictures are nearly as popular as video plus search engines like Google will track these just as much as content. Upload some of your favorite images to sites like Flickr and photo bucket. Remember to tag your images appropriately with keywords that will help you rank in the search engines better. Remember to link them back to your site as well.
5. Blogs- If you have a website you are trying to promote, other blogs can be a useful tool. Visit other blogs and leave comments or exchange links. When you leave comments on other blogs remember to include a link back to your blog.
One word of caution, you must add something to the blog you are commenting on, if you post one or two words and then your link or worse yet post no comment at all and just place a link to your site which is irrelevant to the blog you are posting on you run the risk of spamming. This is a big no-no when it comes to navigating the online world.
6. Network with Others- You can have a membership with every social networking site on the web but that alone will not increase your website traffic. It is important that you add friends and then spend some time interacting with them. Comment, post, share links and information with your friends and followers lists. This will increase your popularity and the likelihood that your friends and followers will reciprocate and visit your site.
7. Profile- Your online profiles are ways that others get to know you. Work on your profile, include your brand logo and make it interesting and informative. There are many ways you can market your profile, adding color, designs, video and music are just a few common methods.
8. Bulletins and Notes- Facebook and MySpace have built in bulletin or notes features. With these feature, you can send out a message to all your friends on the site in one fell swoop.
Used correctly a bulletin can help you drum up more traffic to your website. Some over eager bloggers tend to overuse this tool, sending out bulletins every day or so, which usually gets them deleted from a number of friend's lists. Keep it simple, to the point and most of all do not use more than a couple of times per month.
9. Art- If you are the creative type you can create fun clipart or images and post them to your social networking sites. Not only will this increase interest you can also offer them as free downloads to your friends or visitors to your web site and blog. There are several ways you can use freebies like this to drive traffic.
10. Press Releases- When you want to gain a lot of exposure and traffic for your blog a press release is an effective tool. Create several different press releases about your product and remember to keyword optimize the release. If you do this effectively, you will increase traffic and get several back links to your site, which of course helps with page ranking and search engine results.
Marketers and business owners today should explore all these techniques to build or market a very profitable enterprise online. One of the best things about using social networking is the fact that it is one of the best free advertising options for your business.
Source http://www.social-networking-success.com/how-to-increase-website-traffic.html
Wednesday 10 October 2012
Top 10 Tips for SEO Off-Page
1.
Social
Networking Sites
Social
Networking sites are the pinnacle for getting your links and articles
out to the world. The audience that is readily available for you when using
these sites are astounding, all that needs to be done is setup a profile on the
sites below, add your links to your sites in the information area. Don’t forget
that you need to interact and talk to people as well. It is not somewhere to
simply dump all of your links and expect people to find them.
2. Web 2.0 Sites
Posting
articles you have written onto several Web 2.0 sites not only allows for better
distribution it opens up a whole new audience of people who might not
necessarily look through Blogs and tend to stay on these sites – they are also
useful for a great amount of resources and information. What to do is have a
look at the list below, sign up for each of them and then start placing your
articles as well as link relating to your sites or other areas within the
article body.
3. Press Release
Writing a press
release for some PR sites is a great way to getting some backlinks to your
site. You can place your full URL or links to other properties with your
anchored text within your press release statement.
Here are just a
few of PR sites which I have previous knowledge using -
4. Blog Commenting
Blog commenting
is a great SEO off page tip, this strategy allows you to learn – reading other
people’s Blogs, learning something new and even helping somebody out by leaving
constructive comments on other Blogs. Most dofollow Blog commenting systems
provide a useful backlink to your site pushing it up the search rankings.
You should
check out sites which run the ComLuv commenting system as they allow you to
place your latest article after the comment you provide on another Blog which
has it installed. Another good commenting system is Disqus, this system allows
you to sign in using Facebook aor Twitter or with themselves and also has a
good rating system to rate your comment.
5. .edu
and .gov Commenting
Web developers
choose a wordpress Blog to make .edu or .gov sites. So you will
find the option to post comments on these sites. So if you want to create
backlinks for your site you will need to find these sites. You can do this job
easily by searching using Google. Using Google perform a search by typing the
following -
“inurl:.edu inurl:blog “powered by wordpress”
in order to get
those sites. Google will show millions of sites as search results. Now you have
to go to those sites and post comments onto them.
If the sites
approves your comment fast you would get a backlink from the site.
To find the
.gov site you can type the following into Google -
“inurl:.gov
inurl:blog “powered by wordpress”
6. Document Sharing
Document
sharing sites allow you to upload your documents in .pdf, .doc, .ppt format
etc. You can leave your link in the description field of the document you
provide. Document sharing is not much dissimilar to that of article submitting
sites.
Here is a list
of the top document sharing sites in which I use -
7. Question and Answer
No matter which
niche you belong to, you can always leverage these online platforms to fulfill
a wide variety of goals. If you can differentiate between top quality and poor
quality Q&A websites, you can quickly exploit this phenomenon to expand the
online reach of your brand, blog or company website.
Here are a few
sites I regularly use to get involved in some Q&A sessions -
8. Forums
About one-third
of Internet users read and participate in online forums. This is an incredible
engagement rate, and an area in which businesses can enhance their SEO efforts.
There are forums related to everything from white and blackhat SEO to medical
issues to hobbies to tech help. Becoming an active member in forums related to
your industry can be very helpful in boosting visibility, increasing traffic,
and establishing your position as an authority or thought leader.
Tip
– Look for high PR forums which allow dofollow signature links which can link
back to your URL choice’s.
9. Link Exchange
Guest posting
refers to writing and publishing a unique article or blog post on another webmaster’s website or blog.
It is the most effective method of combining content and link building and
getting quality links from authority websites and blogs without resorting to
objectionable methods like paid links and reciprocal links
which Google frowns upon. It also has the benefit of promoting your
service and getting free publicity that will bring more people in to your
website and increase ad revenue or sales.
10.
Guest Posting
Link exchange has been a practice in
the internet ever since. And it is a good practice too – if you do it right.
Link exchange has a potential to positively impact site traffic and improve
business relations.
I give you a link, you reciprocate,
everyone’s happy, right? If only it were as easy as that.
Link exchange helps – but one-way
links are the best. Exchanged links give a lot less link juice compared to
one-way. I personally think it’s better to improve your site content and
user-friendliness in order to get one-way links rather than investing your time
asking around for link exchanges. It’s simply not worth it.
For More Article click on this link- http://socialisly.com/14-off-page-seo-tips/
5 Tips To Start A Facebook Page for Your Site or Blog
Nowadays Social Media has become a common place to showcase your
skills and promote what you are producing. Facebook makes it easy to
share news with people you have become friends with or who have chosen
to ‘like’ your Facebook page themselves in order to stay in touch with
the work you do. So let’s have a look at how you can make the most out
of your Facebook business page with 5 beginner tips to starting out on
Facebook with a promotional page for your site or Blog.
How to create a page
Facebook Page Business Types Selection
4 . One of the early steps of creating a business page on Facebook is to choose your business type.
5. Next, click the Get Started button, and Facebook will guide you through the rest of the setup process, step by step. If you skip any of those steps, you can fill them out later on a new page in the Facebook Welcome section, which only page admins will see.
Having a Facebook page lets you reach individuals among the 750 million or so users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business, which can increase loyalty and make them more likely to recommend your services. On Facebook you can easily add features that are harder to implement on your website. You can build a custom page, run contests and promotions, and manage a small e-commerce shop. Plus, Facebook is free.
Before I big up Facebook anymore here’s a 5 tips to get you a better foothold on the site and reach out to those 750 million plus members -
If you want to continue reading this article click on this link- http://socialisly.com/5-tips-to-start-a-facebook-page-for-your-site-or-blog/
How to create a page
- From your main Facebook profile page, click the Pages header in the left-side navigation.
- Click the Create a Page button, and select the type of page–Local Business or Place, for example, or Brand or Product.
- You’ll see a number of fields to fill out, such as your business category, name, and address.
Facebook Page Business Types Selection
5. Next, click the Get Started button, and Facebook will guide you through the rest of the setup process, step by step. If you skip any of those steps, you can fill them out later on a new page in the Facebook Welcome section, which only page admins will see.
Having a Facebook page lets you reach individuals among the 750 million or so users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business, which can increase loyalty and make them more likely to recommend your services. On Facebook you can easily add features that are harder to implement on your website. You can build a custom page, run contests and promotions, and manage a small e-commerce shop. Plus, Facebook is free.
Before I big up Facebook anymore here’s a 5 tips to get you a better foothold on the site and reach out to those 750 million plus members -
If you want to continue reading this article click on this link- http://socialisly.com/5-tips-to-start-a-facebook-page-for-your-site-or-blog/
Surminga: What Are Web 2.0 Sites? How can I use them and whe...
Surminga: What Are Web 2.0 Sites? How can I use them and whe...: What Are Web 2.0 Sites? How can I use them and where's a great list? We've got it right here. Web 2.0 sites are the latest thing to inc...
Saturday 6 October 2012
Monday 1 October 2012
How to Make Your Website Navigation SEO Friendly
When building or assessing a website, one of the most important considerations is to ensure that your navigation is SEO friendly. Here are the top 5 things you should do to make your home page navigation search engine readable.
1. Avoid menus that use Flash, JavaScript and images
Search engine spiders cannot crawl flash or JavaScript generated menus, nor can they read images. A navigation should always be in plain readable text or HTML.
2. From most important to least important
Always put your most important menu item, product or service at the top level in your navigation. In order to tell the search engines, “This is what my business is all about”, they should never be more than one click deep.
3. Use breadcrumbs
They aren’t just tasty in a Caesar salad; they are also fantastic for usability, way-finding and SEO purposes. The breadcrumb is the row of internal links typically at the top of the page that allows users to navigate quickly to a previous section.
4. Keep it simple but effective
Using marketing lingo that no one understands can be confusing. For example, ambiguous terms like “Connect”, “Target” and “Learn”, may potentially confuse users. To mitigate confusion, help users find what they’re looking for by using descriptive words and phrases that they, and the search engines, will understand.
5. Don’t over-design; consider the user
If your navigation doesn’t look clickable then no one will click on it. Don’t confuse your users with over-designed navigations. Consider simplicity and clarity when it comes your global navigation. To ensure that users are accomplishing the proper goals, conversion rate optimization (CRO) services will help identify where and how users are interacting with your site.
1. Avoid menus that use Flash, JavaScript and images
Search engine spiders cannot crawl flash or JavaScript generated menus, nor can they read images. A navigation should always be in plain readable text or HTML.
2. From most important to least important
Always put your most important menu item, product or service at the top level in your navigation. In order to tell the search engines, “This is what my business is all about”, they should never be more than one click deep.
3. Use breadcrumbs
They aren’t just tasty in a Caesar salad; they are also fantastic for usability, way-finding and SEO purposes. The breadcrumb is the row of internal links typically at the top of the page that allows users to navigate quickly to a previous section.
4. Keep it simple but effective
Using marketing lingo that no one understands can be confusing. For example, ambiguous terms like “Connect”, “Target” and “Learn”, may potentially confuse users. To mitigate confusion, help users find what they’re looking for by using descriptive words and phrases that they, and the search engines, will understand.
5. Don’t over-design; consider the user
If your navigation doesn’t look clickable then no one will click on it. Don’t confuse your users with over-designed navigations. Consider simplicity and clarity when it comes your global navigation. To ensure that users are accomplishing the proper goals, conversion rate optimization (CRO) services will help identify where and how users are interacting with your site.
Friday 24 August 2012
SEO Interview Questions: What is Robots.txt?
SEO Interview Questions: What is Robots.txt?: First of all one thing you may know is robots.txt is nothing it is only a text file which is created at the time of creating a website. This...
Wednesday 18 July 2012
10 Quick Tips for Successful Press release
Now more people are using online sources to find information on products, services and ideas. A perfectly optimized press release can bring top results for your new heading.
(1) Proofread what you have written. Print it and proofread again. Invest more time.
(2) Identify strong headline and summary with most related & preferred keywords. Grab readers and search engines attention.
(3) Have a professional content writer and provide her/him a draft of your content. Make sure the writer understands the requirement. Read the content two to three times.
(4) Write for your audience. Apart from stating your products and businesses launches do mention about the experience your type of audience will feel.
(5) Have your press release with info-graphics, links and videos.
(6) Use anchor text and hyperlinks to point to your site and products/services page.
(7) Give examples of solutions you have provided with your products & services.
(8) Don't feel sky or afraid of mentioning your success. Highlight your success stories.
(9) Provide introduction for your products and services and for more details, provide links that goes to your web pages.
(10) Write the facts and shorten the story with fewer words with well picked search keyword phrases.
Referred from seoaday.com
Sunday 15 July 2012
10 Linking Strategies
Two of the three biggest search engines (Google and Yahoo) place great importance on internet more than ever, if you want to own a successful business needs a successful website you should know what it means to be friendly to search engines. And one of the main rules for optimizing your website for search engines is to create inbound links - links (links) from other sites pointing to your site. 10 years ago, when Google started changing the code to content (including inbound links) as the preferred way of determining the "relevance" of a website, the world changed. Webmasters immediately began trying to capture every link they could get. But this no longer works well although the inbound links are still important. In many ways are more vital than before. How then, got to get those precious links with text link? We are those 10 strategies:
1. Comments on Blogs
Change the way you read blogs of other people. It was always said that reading is good. But it's better if it interacts with bloggers. This makes them feel good. Validates what they are writing. Start a relationship between the two. And, here's the best part, gives an inbound link to your site.
2. Blog Trackbacks
Start a blog and relate to all those blogs you're reading in the form of a "trackback" in their post. Do not know what that means? Search for "trackback" on Wikipedia, or go deeper with a Wordpress.org tutorial. Implement this strategy, is an elegant way, easy and effective way of getting inbound links.
3. Pay Per Click Ads
PPC advertising is in fact an aggregate cost of marketing. However, it is a controlled environment for building reliable ROI, and a great way to build inbound links where you have control over the text used in the link text.
4. Forum comments:
Similar to participate in forums comments and trackbacks to blogs, participating in forums in your industry will enable relacionarce with other professionals, we keep abreast of current trends, and allow you to build inbound links in line with the signing of their posts.
5. Build Other Pages
some social sites allow you to create content and post it on their domain as new pages. A great example of this is Seth Godin's Squidoo.com. Creating content that focuses on a particular subject will engage readers and create more inbound links to your main site.
6. Wikis
The concept of a wiki (like wikipedia.org) is that readers are also contributors of content. Anyone who is logged can log in and change content. Understand that other readers of this content have zero tolerance for advertising and sales tactics, be careful with this. Be purely informative and helpful to its content. If the content passes the screening, you will have a small link at the outset that potentially will be seen by millions.
7. Social networks
MySpace and FaceBook in fact, but there is an explosion of social sites on the web. Come in and participate. Doing this allows you to interact and interact with other professionals, build inbound links.
8. Social Bookmarking
Different than social networking, social bookmarking is similar to how you add sites to your browser bookmarks with the difference that you add your favorite sites in one place, at sites like de.licio.us, ma.gnolia. com, spurl.com, rojo.com, Google bookmarks ... The goal is to help people discover these bookmarks, and find your site. An additional advantage of social bookmarking (and blog posts) is that you get"tag" their content with label words and phrases that are relevant to the content. These tags are used to identify the content in the search process.
9. Sites organized navigation
This is a variation of social bookmarking. There are sites that organize how people surf the web in an effort to make the process of finding content quickly and focused. StumbleUpon.com (available as Firefox plugin) is one of my favorites but others like Technorati (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire (another Firefox plugin) allow a power surfing users, finding your site via inbound links.
10. Request a link will not discard it yet
Asking another webmaster a link still works. (Always good to have a link page) However, with all the other options listed above, you quickly learn that this tactic is largely a waste of time and unproductive. There is a saying that goes: "Plan your work and work your plan" and this applies in the creation of links. The success of your website - and ultimately your business - depends on it! INKS-way to determine your ranking. Each link to your site is like a vote and the more votes you have, the higher ranked. In this article I will share important
information and strategies to help you in the art of creating inbound links.
refer from 100seotips.com
1. Comments on Blogs
Change the way you read blogs of other people. It was always said that reading is good. But it's better if it interacts with bloggers. This makes them feel good. Validates what they are writing. Start a relationship between the two. And, here's the best part, gives an inbound link to your site.
2. Blog Trackbacks
Start a blog and relate to all those blogs you're reading in the form of a "trackback" in their post. Do not know what that means? Search for "trackback" on Wikipedia, or go deeper with a Wordpress.org tutorial. Implement this strategy, is an elegant way, easy and effective way of getting inbound links.
3. Pay Per Click Ads
PPC advertising is in fact an aggregate cost of marketing. However, it is a controlled environment for building reliable ROI, and a great way to build inbound links where you have control over the text used in the link text.
4. Forum comments:
Similar to participate in forums comments and trackbacks to blogs, participating in forums in your industry will enable relacionarce with other professionals, we keep abreast of current trends, and allow you to build inbound links in line with the signing of their posts.
5. Build Other Pages
some social sites allow you to create content and post it on their domain as new pages. A great example of this is Seth Godin's Squidoo.com. Creating content that focuses on a particular subject will engage readers and create more inbound links to your main site.
6. Wikis
The concept of a wiki (like wikipedia.org) is that readers are also contributors of content. Anyone who is logged can log in and change content. Understand that other readers of this content have zero tolerance for advertising and sales tactics, be careful with this. Be purely informative and helpful to its content. If the content passes the screening, you will have a small link at the outset that potentially will be seen by millions.
7. Social networks
MySpace and FaceBook in fact, but there is an explosion of social sites on the web. Come in and participate. Doing this allows you to interact and interact with other professionals, build inbound links.
8. Social Bookmarking
Different than social networking, social bookmarking is similar to how you add sites to your browser bookmarks with the difference that you add your favorite sites in one place, at sites like de.licio.us, ma.gnolia. com, spurl.com, rojo.com, Google bookmarks ... The goal is to help people discover these bookmarks, and find your site. An additional advantage of social bookmarking (and blog posts) is that you get"tag" their content with label words and phrases that are relevant to the content. These tags are used to identify the content in the search process.
9. Sites organized navigation
This is a variation of social bookmarking. There are sites that organize how people surf the web in an effort to make the process of finding content quickly and focused. StumbleUpon.com (available as Firefox plugin) is one of my favorites but others like Technorati (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire (another Firefox plugin) allow a power surfing users, finding your site via inbound links.
10. Request a link will not discard it yet
Asking another webmaster a link still works. (Always good to have a link page) However, with all the other options listed above, you quickly learn that this tactic is largely a waste of time and unproductive. There is a saying that goes: "Plan your work and work your plan" and this applies in the creation of links. The success of your website - and ultimately your business - depends on it! INKS-way to determine your ranking. Each link to your site is like a vote and the more votes you have, the higher ranked. In this article I will share important
information and strategies to help you in the art of creating inbound links.
refer from 100seotips.com
Google Panda and Google Penguin Update
Panda Updates:
This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.
Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content.
Penguin Update:
The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.
Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like:
1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links
This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.
Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content.
Penguin Update:
The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.
Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like:
1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links
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