Thursday, 27 December 2012
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Sunday, 4 November 2012
Social Media & Ranking In Search Results
Using links as an Off The Page ranking factor was a great leap forward for search engines. But over time, links have lost their value for a variety of reasons. Some sites are stingy about linking out. Others block many links to help fight spam. Links get bought and sold, making them less trustworthy.
Enter social media. If links were a way for people to “vote” in favor of sites before, social media sharing is a far earlier way for that type of voting behavior to continue. Social signals are continuing to rise as an important ranking factor that search engines are using.
Social Reputation
Just as search engines don’t count all links equally, nor do they view all social accounts as being the same. That makes sense, since anyone can easily create a new account on a social network. What’s to prevent someone from making 100 different accounts in order to manufacture fake buzz?
Nothing, really, other than fake accounts like these can be easy to spot. They may have few “quality” friends in their network. Few might pass along material they share.
Ideally, you want to gain references from social accounts with good reputations. Having a social account with a good reputation of its own is great, too. So participate in the social world in a real, quality way, just as you would with your web site.
To understand more about how search engines are making use of social signals, see this in-depth report below:
What Social Signals Do Google & Bing Really Count?
Social Shares
Similar to links, while getting quality social shares is ideal, being shared widely on social networks by many is still helpful.
Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page, a LinkedIn group, you’re missing out on opportunities to be easily shared. You’re not building up a network that can help spread the news.
What about Google’s recently launched Google +1? That is yet another form of social share, and one that Google says definitely is a factor in your favor for rankings.
Pre Published on http://searchengineland.com/guide/seo/social-media-ranking-search-results
Enter social media. If links were a way for people to “vote” in favor of sites before, social media sharing is a far earlier way for that type of voting behavior to continue. Social signals are continuing to rise as an important ranking factor that search engines are using.
Social Reputation
Just as search engines don’t count all links equally, nor do they view all social accounts as being the same. That makes sense, since anyone can easily create a new account on a social network. What’s to prevent someone from making 100 different accounts in order to manufacture fake buzz?
Nothing, really, other than fake accounts like these can be easy to spot. They may have few “quality” friends in their network. Few might pass along material they share.
Ideally, you want to gain references from social accounts with good reputations. Having a social account with a good reputation of its own is great, too. So participate in the social world in a real, quality way, just as you would with your web site.
To understand more about how search engines are making use of social signals, see this in-depth report below:
What Social Signals Do Google & Bing Really Count?
Social Shares
Similar to links, while getting quality social shares is ideal, being shared widely on social networks by many is still helpful.
Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page, a LinkedIn group, you’re missing out on opportunities to be easily shared. You’re not building up a network that can help spread the news.
What about Google’s recently launched Google +1? That is yet another form of social share, and one that Google says definitely is a factor in your favor for rankings.
Pre Published on http://searchengineland.com/guide/seo/social-media-ranking-search-results
Saturday, 3 November 2012
Content & Search Engine Ranking Factors
You’ll hear it over
and over again. Content is king, when it comes to aiming for success with
search engines. Indeed, that’s why the Periodic Table Of SEO Ranking
Factors begins with the
content “elements,” with the very first element being about content quality.
Get your content right, and you’ve created a solid foundation to support all
your other SEO efforts.
Content Quality
More than anything else,
are you producing quality content? If you’re selling something, do you go
beyond being only a brochure with the same information that can be found on
hundreds of other sites?
Do you provide a
reason for people to spend more than a few seconds reading your pages?
Do you offer real
value, something of substance to visitors, anything unique, different, useful
and that they won’t find elsewhere?
These are just some of
the questions to ask yourself in assessing whether you’re providing quality
content. Do provide it, because it is literally the cornerstone upon which
other factors depend.
Below, some articles
on the topic of content quality from Search Engine Land, to get you thinking in
the right direction
Content Research / Keyword
Research
Perhaps the most important
SEO tactic after creating good content is good keyword research. There are a
variety of tools that allow you to easily, and for free, discover the ways that
people may be searching for your content.
You want to create content using those keywords, the search
terms people are using. That effectively lets your content “answer” them.
For example, a page about “Avoiding Melanoma” may be using
technical jargon to describe ways to prevent the most dangerous type of skin
cancer. If people are searching for “skin cancer prevention tips,” then writing
in the wrong “language” might cause search engines to skip your content as a
possible answer.
Create content that speaks to what people are searching for,
that uses the language that they themselves are using.
Content Words / Use Of
Keywords
Having done your keyword research (you did that, right?), have
you actually used those words in your content? Or if you’ve already created
some quality content before doing research, perhaps it’s time to revisit that
material and do some editing.
Bottom line: if you want your pages to be found for particular
words, it’s a good idea to actually use those words in your copy.
How often? Repeat each word you want to be found for at least
five times or seek out a keyword density of 2.45%, for best results.
OK, that was a joke. There’s no precise number of times, and
even if “keyword density” sounds scientific, honest, even if you hit some
promised “ideal” percentage, that would guarantee nothing.
Just use common sense. Think about the words you want a page to
be found for, the words you especially feel are relevant from your keyword
research. Then use them naturally on the page. If you commonly shift to
pronouns on a second and further references, maybe use the actual noun again
here and there, rather than a pronoun.
Content Engagement
If you’ve written quality content, then users will be engaging
with it. To determine that, search engines may try to measure engagement in a
variety of ways.
For example, did someone search, find your page in the listings,
clickthrough but then immediately “bounce” back to the results to try something
else? That can be a sign that your content isn’t engaging. It’s also a metric
search engines can measure.
Are people sending a relatively long time reviewing your
content, in relation to similar content on other sites? That “time on site”
metric is another thing that search engines can measure, such as through
toolbars that both Google and Bing offer.
Social “likes” of the Facebook type and other varieties are
another way that engagement might be measured, and we’ll cover these more in
the Social section of this guide.
Search engines are typically cagey about if they use engagement
metrics much, much less exactly what metrics they may use. But we do think it
is a factor being measured in several ways. Success here is highly linked to
the quality of your content.
Content Freshness
No, you can’t just
update your pages every day thinking that will make them “fresh” and thus more
likely to rank better with search engines. Nor can you just add new pages on
anything constantly and think that gives you a freshness boost, either.
However, Google does have
something it calls “Query Deserved Freshness.” This means that if
there’s a search that’s suddenly getting unusually popular versus its normal
activity for some reason, Google will look to see if there’s any fresh content
on that topic and give it a boost toward the top results.
If you’ve got the right content, on the right topic when QDF
hits, you may enjoy being in the top results for a week or two or three. Just
be aware that after that, your page might disappear. It’s not that you’ve done
anything wrong. It’s just that the freshness boost has worn off.
Thursday, 1 November 2012
What to Use: A 301 Re-direct Or The Canonical Tag
The canonical tag by Google has proved very useful for SEO purposes. It eliminates most duplicate content issues and is very easy to implement. However is it being used correctly?
The Canonical Tag : What Is It For?
The canonical tag in my opinion is for websites that produce multiple version of a page with different URL's. For example :
http://www.example.com/product-1.php
produces the same page as :
http://www.example.com/product-1.php?sort=price-high-low
and :
http://www.example.com/product-1.php?sort=price-low-high
All these variations of the same page could potentially be indexed by Google and be penalized for having duplicate content. If you were to put a 301 re-direct in place that re-directs to : http://www.example.com/product-1.php, then you wouldn't be able to see : http://www.example.com/product-1.php?sort=price-high-low etc.
By using <link rel="canonical" href="http://www.example.com/product-1.php" /> in the <head> part of the HTML document, you could ensure that only one variation of the page get's indexed by Google but all variations of the page would be visible to your customers / audience.
To sum it up the canonical tag is for when you want lots of variations of your page to be visible to your viewers, but you only want one version (the main one) of the page indexed by a search engine. Which leads me on to my next subject nicely..
The 301 Re-direct : What Is It For?
The 301 re-direct is for when you want to change the URL of a page / website. Example:
If you wanted to change http://www.example.com/product-1.php to http://www.example.com/product-2.php
Then you would set up a 301 re-direct from the old page to the new one. By doing this the old page would be inaccessible to viewers and the next time search engines come to index that page they would know that the page has moved location to the URL it get's re-directed to.
Conclusion
The canonical tag would tell Google which page you want to be indexed, but it would still leave both pages visible to viewers. Also quite important; the canonical tag wouldn't pass as much (if any?) link weight (page rank) to the new page.
If you want maximum SEO benefit when changing the URL of a page, you should chose to use a 301 re-direct over the canonical tag.
referred link- http://www.seoconsult.com/seoblog/seo-techniques/what-to-use-a-301-re-direct-or-the-canonical-tag.html
The Canonical Tag : What Is It For?
The canonical tag in my opinion is for websites that produce multiple version of a page with different URL's. For example :
http://www.example.com/product-1.php
produces the same page as :
http://www.example.com/product-1.php?sort=price-high-low
and :
http://www.example.com/product-1.php?sort=price-low-high
All these variations of the same page could potentially be indexed by Google and be penalized for having duplicate content. If you were to put a 301 re-direct in place that re-directs to : http://www.example.com/product-1.php, then you wouldn't be able to see : http://www.example.com/product-1.php?sort=price-high-low etc.
By using <link rel="canonical" href="http://www.example.com/product-1.php" /> in the <head> part of the HTML document, you could ensure that only one variation of the page get's indexed by Google but all variations of the page would be visible to your customers / audience.
To sum it up the canonical tag is for when you want lots of variations of your page to be visible to your viewers, but you only want one version (the main one) of the page indexed by a search engine. Which leads me on to my next subject nicely..
The 301 Re-direct : What Is It For?
The 301 re-direct is for when you want to change the URL of a page / website. Example:
If you wanted to change http://www.example.com/product-1.php to http://www.example.com/product-2.php
Then you would set up a 301 re-direct from the old page to the new one. By doing this the old page would be inaccessible to viewers and the next time search engines come to index that page they would know that the page has moved location to the URL it get's re-directed to.
Conclusion
The canonical tag would tell Google which page you want to be indexed, but it would still leave both pages visible to viewers. Also quite important; the canonical tag wouldn't pass as much (if any?) link weight (page rank) to the new page.
If you want maximum SEO benefit when changing the URL of a page, you should chose to use a 301 re-direct over the canonical tag.
referred link- http://www.seoconsult.com/seoblog/seo-techniques/what-to-use-a-301-re-direct-or-the-canonical-tag.html
Wednesday, 31 October 2012
Search Engine Submission Services Can Be Harmful
Most Search Engine Optimization experts find search engine submission services to be a waste of time and a scammy type of service.
That being said, Google's John Mueller took it a step up by saying using these services may hurt your rankings. for more:- http://www.seroundtable.com/search-engine-submission-google-15906.html
That being said, Google's John Mueller took it a step up by saying using these services may hurt your rankings. for more:- http://www.seroundtable.com/search-engine-submission-google-15906.html
Tuesday, 30 October 2012
A Single Tweak Won't Boost Your Search Rankings
When it comes to search rankings, most people who think about it feel there is an easy way to get those rankings. In short, they feel they make a tweak and bam, their rankings go through the roof. When it doesn't happen, they feel that they are missing out on a silver/magic bullet. for more visit http://www.seroundtable.com/google-magic-bullet-15903.html
Wednesday, 24 October 2012
Google New Search Index:- Caffeine
Today, we're announcing the completion of a new web indexing system
called Caffeine. Caffeine provides 50 percent fresher results for web
searches than our last index, and it's the largest collection of web
content we've offered. for full story visit http://googleblog.blogspot.in/2010/06/our-new-search-index-caffeine.html
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